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  • 02:33:12 pm on February 10, 2009 | 0

    The meteorite has hit and newspapers are scrambling to find shelter from it’s impact.

    This week, Walter Isaacson and Jim Romesesko wrote about the direction they thought the news industry must take to find shelter from extinction. I think we can all agree, even with the best ideas, it will be hard to save every news organization, this time. 2009 may be remembered as the year that killed the newspaper.

    Yes, I will miss the feel of a newspaper too, but that is not the real debate here. The real debate is how will journalism survive on the Internet if they have been giving it away for free all these years? Can they put the cat back into the bag and then expect people to forget it? The answer is no. Who are you kidding? Really. Even if every single newspaper in America used the micro payment system, I still could get the same information from other sources. (CNN, MSNBC, MHz Networks) Although I appreciate the newspaper brand, they have not cultivated me as part of their community and therefor, my loyalties lie elsewhere.

    The news industry, for the most part, is a digital immigrant. Otherwise we would not be where we are today. They are treating the web the same way they are treating the analog world. What they need to do is look at what the digital natives are buying, where they are at, and were the groundswell migrates.

    It is time to put the printing press in a museum. Welcome to 2009. It’s time to rethink our strategy. Things are going to be very different from here.

     

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